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Small Business News from 123Print
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| | | | | | | Latest Small Business News | | | | Nonprofits benefit from customer analytics | By EVELYN BRANDT
Posted: 2/7/2012 10:42:09 AM | | The American Red Cross and other nonprofit organizations have been forced to develop new ways to enhance their direct mail campaigns for increased donations and better awareness of the issues facing society. To improve fundraising efforts, nonprofits should explore customer analytics that provide deeper insight into the behaviors and preferences of targeted audiences... |
| | Learn from the Super Bowl ad pros | By PAULINE CROSS
Posted: 2/7/2012 10:43:20 AM | | Every year millions of people tune in to watch the Super Bowl, and each year numerous companies vie for a coveted advertising spot during the game. Understanding their commercial is guaranteed to reach millions of viewers at one time, companies will pay top dollar for an advertising spot. Therefore, the commercials during the Super Bowl have become famous for their creativity and humor, which can increase revenue, brand awareness and response rates... |
| | Direct mail launched for high response rates | By PAULINE CROSS
Posted: 2/8/2012 10:52:22 AM | | Direct mail offers marketers with a tangible tool through which they can track, measure and analyze response rates to campaigns as well as return on investment. Unlike emails, consumers are less likely to simply throw away a direct mail piece, and the print materials report higher response rates when used in conjunction with digital communications and social media in a multichannel campaign... |
| | Content marketing is key to lead generation | By JEREMY ARMSTRONG
Posted: 2/8/2012 10:53:17 AM | | A recent survey of LinkedIn professionals found the No. 1 priority to generate leads in 2012 is improving content marketing. The best way to achieve this is through content marketing that engages potential consumers and increases response rates to direct mail pieces, digital communications and social media campaigns... |
| | Integrating social media in direct marketing campaigns | By ANN SILVERSTEIN
Posted: 2/6/2012 9:26:47 AM | | Many marketers are incorporating social media into their integrated marketing campaigns to complement other efforts such as direct mail, print marketing and digital communications... |
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| | | | | | | News of the Web | | | | DMA calls for end to top-level domain program | By PAULINE CROSS
Posted: 9/15/2011 4:14:24 PM | | The Direct Marketing Association recently called for the Internet Corporation for Assigned Names and Numbers to abandon its top-level domain naming program. The DMA claims the plan will cause damage to both brand owners and consumers that will likely be irreparable... |
| | Many small business contests reward small businesses with prizes | By DEREK MCALLISTER
Posted: 8/16/2011 12:51:27 PM | | Small businesses will now have the opportunity to compete for a prize and the title of America's Favorite Small Business. Dell, MasterCard and Microsoft have teamed up to create a 13-week contest that invites small businesses to submit a short video explaining why they should be AFSB and claim the $75,000 prize package... |
| | Mobile apps have become increasingly important to small businesses | By CAROLINE FOSTER
Posted: 8/3/2011 8:56:32 AM | | Mobile applications and digital communications are continuing to become a larger part of how small businesses operate. Microsoft Corporation reports that small businesses are expected to use more than 60 percent more business apps by 2014, according to its recent SMB Cloud Adoption Study... |
| | Resources are available to improve small business websites | By SONIA PARKER
Posted: 8/5/2011 4:38:53 PM | | Small businesses looking for help with their website have another resource to turn to. 352 Media Group, a web development and digital marketing firm, is launching a sector of its company created specifically for small businesses and startups... |
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| | | | | | | Starting a new business | | | | DMA announces Innovation Award winners | By EDWARD CAVANAUGH
Posted: 9/14/2011 7:09:41 PM | | The Direct Marketing Association recently announced the winners of its 2011 Innovation Awards, who were bestowed honors for their achievements in direct and digital marketing technology. The winners will be presented their award amongst their peers at the DMA2011 Annual Conference and Exhibition in October... |
| | DMA opens new marketing center in Silicon Valley | By ANN SILVERSTEIN
Posted: 9/9/2011 6:37:48 PM |  The Direct Marketing Association recently announced the opening of the New Center for Accountable Marketing in Sunnyvale, California. Working in collaboration with many marketing companies, the DMA hopes to provide direct marketing resources and insights to businesses through the center... |
| | | Entrepreneurs will now have a hub for important news about small businesses | By EDWARD CAVANAUGH
Posted: 8/17/2011 11:37:43 AM | | Small business owners who use The Huffington Post to learn about the latest trends in their respective industries now have a new way to stay up to date. The AOL Huffington Post Media Group recently announced the launch of HuffPost Small Business, an interactive source for real-time news, video and analysis of small business issues... |
| | Small business owners seeking mentorship have many options | By JEREMY ARMSTRONG
Posted: 8/15/2011 10:39:17 AM | | Entrepreneurial training is becoming more readily available for small business owners. The Solano College Small Business Development Center is seeking entrepreneurs to take part in an 11-week NxLeveL Entrepreneurial Training Program beginning in September, according to The Reporter... |
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| | | | | | | Office and Homeworking | | | | | Mobile apps making small business operations easier | By ANN SILVERSTEIN
Posted: 8/1/2011 12:56:45 PM | | Mobile applications are becoming a valuable resource for small business owners across the nation. To answer the questions of small business owners, AB Small Business Marketing created an Android app that provides assistance with marketing, advertising, sales, and business queries... |
| | | Small offices to use more broadband IP telephony in next four years | By ANN SILVERSTEIN
Posted: 7/25/2011 3:43:46 PM | | In an effort to save money on phone bills and advance technology, small businesses of one to four people are predicted to spend about 83 percent more by 2015 on broadband IP telephony services, according to a new survey by In-Stat research... |
| | Digital storage becoming easier for businesses | By DOUGLAS CHAN
Posted: 7/12/2011 3:57:35 PM | | Providing the answer for the storage needs of small businesses, Western Digital (WD), a leader in digital storage solutions, will now be offering a storage server product for small businesses. Teaming up with Microsoft, WD’s technologies can accommodate small businesses with complete storage... |
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| | | | | | | Customer retention | | | | Email rates dropped more than 14 percent since Q2 2010 | By J.S. VANDERBERG
Posted: 9/6/2011 5:37:58 PM | | A recent study from the Direct Marketing Association and Epsilon found that the average email volume-per-client has dropped 14.3 percent in the second quarter of 2011 from the same period in 2010. Researchers argue that email marketing campaigns are fighting for attention in consumers' inboxes, where many overwhelmed consumers are no longer opening promotional messages but simply deleting them... |
| | Good service extremely important for small businesses | By EDWARD CAVANAUGH
Posted: 7/29/2011 9:13:43 AM | | Deborah Shane, who hosts weekly business radio show Deborah Shane Metropolis, wrote on Small Business Trends' website that if a small business isn't giving good service, don't expect it to last... |
| | Businesses should use message with coupons | By DOUGLAS CHAN
Posted: 7/25/2011 3:55:35 PM | | A study on coupon use by two professors from the University of Virginia and posted on the Washington Post finds that a large portion of the customers exposed to the marketing message on a coupon are more likely to buy the product, even if they don't use the coupon... |
| | | Is Facebook Growing (Your Business)? | By J.S. VANDERBERG
Posted: 6/13/2011 4:26:59 PM | | According to Inside Facebook Gold, which tracks Facebook growth, the site had a decrease in monthly active users at the start of June compared to the start of May in the U.S. and a few other countries. But reports from Compete, comScore, Google Ad Planner and Quantcast show different results... |
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| | | | | | | Marketing | | | | Nonprofits benefit from customer analytics | By EVELYN BRANDT
Posted: 2/7/2012 10:42:09 AM | | The American Red Cross and other nonprofit organizations have been forced to develop new ways to enhance their direct mail campaigns for increased donations and better awareness of the issues facing society. To improve fundraising efforts, nonprofits should explore customer analytics that provide deeper insight into the behaviors and preferences of targeted audiences... |
| | Learn from the Super Bowl ad pros | By PAULINE CROSS
Posted: 2/7/2012 10:43:20 AM | | Every year millions of people tune in to watch the Super Bowl, and each year numerous companies vie for a coveted advertising spot during the game. Understanding their commercial is guaranteed to reach millions of viewers at one time, companies will pay top dollar for an advertising spot. Therefore, the commercials during the Super Bowl have become famous for their creativity and humor, which can increase revenue, brand awareness and response rates... |
| | Direct mail launched for high response rates | By PAULINE CROSS
Posted: 2/8/2012 10:52:22 AM | | Direct mail offers marketers with a tangible tool through which they can track, measure and analyze response rates to campaigns as well as return on investment. Unlike emails, consumers are less likely to simply throw away a direct mail piece, and the print materials report higher response rates when used in conjunction with digital communications and social media in a multichannel campaign... |
| | Content marketing is key to lead generation | By JEREMY ARMSTRONG
Posted: 2/8/2012 10:53:17 AM | | A recent survey of LinkedIn professionals found the No. 1 priority to generate leads in 2012 is improving content marketing. The best way to achieve this is through content marketing that engages potential consumers and increases response rates to direct mail pieces, digital communications and social media campaigns... |
| | Integrating social media in direct marketing campaigns | By ANN SILVERSTEIN
Posted: 2/6/2012 9:26:47 AM | | Many marketers are incorporating social media into their integrated marketing campaigns to complement other efforts such as direct mail, print marketing and digital communications... |
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| | | | | | | Business Banking | | | | | | Getting loans can often be difficult for small businesses | By EVELYN BRANDT
Posted: 8/11/2011 10:38:09 PM | | Financing a small business is often the main obstacle to getting it off the ground and becoming a service to consumers. CNBC composed a list of things to consider when trying to obtain the capital needed for funding a small business... |
| | Small business owners have opportunity to learn about potential lending options | By PAULINE CROSS
Posted: 8/12/2011 12:41:20 PM | | Small business owners are always looking for ways to generate more clientele. U.S. Congressman Sean Duffy is holding the Opportunities for Small Business conference at the University of Wisconsin-Superior to pass knowledge onto small business owners, says the Superior Telegram... |
| | Small business owners can control credit card spending | By J.S. VANDERBERG
Posted: 8/5/2011 1:35:55 PM | | Entrepreneurs often struggle to select the right business credit cards. DailyMarkets.com, a personal finance website that helps people save money and invest intelligently, has launched a new section of its website dedicated to helping entrepreneurs select the right business credit card... |
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