Faced with tighter regulations in the consumer credit card sector, JP Morgan Chase has chosen to expand into the small business market, releasing Wednesday four new card options for small businesses.
The program, titled Ink from Chase, features three credit cards - Ink, Ink Plus and Ink Cash - as well as the first charge card to be offered by an issuer of Visa or MasterCard, called the Ink Bold.
The charge card program, which mandates that the balance is paid in full each month, will give Chase more security in what is still considered the volatile small business financing sector.
Yet despite their current hardships, small businesses still represent the backbone of the country's economy, and represent a large market for Chase.
"As a long-time bank for small businesses, we listened intently to the powerful aspirations and unique needs of small business owners for more control, flexibility and rewards in how they manage their business finances," said Richard Quigley, president of Ink from Chase at JPMorgan Chase. "We designed Ink to help keep small businesses balanced and moving ahead so they can continue to succeed."
Recent research from the Ewing Marion Kauffman Foundation found that 58 percent of startup small businesses rely on credit cards to finance their operations.
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