A qualitative study from The Thinking Shed found the majority of consumers are only interested in purchasing from companies offering a discount on items due to the poor economic climate. Consumers are especially drawn to voucher codes and deal websites to find promotions and specials.

As a result, many companies are looking for new ways to promote their products or services and increase their consumer base. But standard markdowns are being scrutinized by these budget shoppers, who will compare prices and offers to find the biggest bargain. Therefore, companies must get creative in their offerings and marketing campaigns, Marketing Week reported.

For example, Bath & Body Works recently launched a new line of body mists in 20 different fragrances and decided to use direct mail pieces to promote the products. However, the direct mail pieces were more than marketing materials. They included QR codes that provided customers with more in-depth information regarding in-store events from the company website, Business 2 Community reported.

The QR codes aimed to provide customers with valuable information, while driving sales in-store and online. The codes also created an interactive experience for the shoppers, the source reported.

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