The Grateful Patient Direct Mail Program was recently relaunched in Saskatoon, Saskatchewan, allowing patients receiving care in local hospitals to make donations to the healthcare facilities of their choice.

CBC reported the direct mail pieces will provide patients with information on new healthcare advancements, what donations would be put toward and how patients can help. The organization is choosing to use direct mail pieces as they produce high response rates for fundraisers and nonprofit organizations. Donors tend to feel more comfortable offering money when a physical mail piece has been delivered to their homes.

The fundraising programs and other marketing campaigns using direct mail pieces as well as other tactics such as social media and digital communications should look into customer relationship management software to help run campaigns. Search Engine Journal reported CRM tools allow marketers to measure campaigns' return on investment across all marketing channels at the same time, and then comparing the results to see which efforts are producing profits and which need to be adjusted.

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