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Ditch the book club for these business-focused reads
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Posted: 7/20/2012 2:10:07 PM

Whether you happily spend free time at the library or brainstorming the future of your small business, the Street recently released their list of "Three great summer reads with an entrepreneurial twist," giving business owners a taste of both worlds - and a chance to better their business by the end of the summer.

First on the Street's list is "The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Business" by Eric Ries. Not only has this book garnered attention from business pros and outlets like the New York Times (debuting at No. 2 on the bestsellers list and appearing on Amazon's Best Business Books of 2011 list), it gives some pretty useful advice: Test the business and services before it's too late. Ries gives advice to hopeful and established small businesses to help them evolve into better versions of themselves.

Next is "Great by Choice: Uncertainty, Chaos, and Luck - Why Some Thrive Despite Them All" by Jim Collins and Morten Hansen, the sequel to "Good to Great: Why Some Companies Make the Leap … and Others Don't." Another mainstay on the bestsellers lists with reviews in the Wall Street Journal, this book is not only inspirational, but explains why some companies remain in business while others struggle. "Good to Great" has also become required school reading, and the Street encourages small business owners to pick it up as well.

The final recommendation is "Employees First, Customers Second: Turning Conventional Management Upside Down" by Vineet Nayar, which the Street notes could be the book to make the most impact on small businesses. The author is CEO of India's HCL Technologies and tells readers how the company went from focusing on customer experience to a company that focused on management and employees. Although the idea may seem a bit controversial, the article says "once workers know they are valued and trusted, better customer service follows."

Small business marketing news brought to you by 123Print.com, provider of affordable custom business cards, postcards, letterhead and outdoor promotional items.

 
   
 
Related News
 
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Posted: 3/22/2013 10:17:12 AM

Cyber security is a growing concern among small- and medium-sized business owners. Representative Chris Collins, chairman of the House's Subcommittee on Health and Technology, believes that SMBs are not adequately prepared for digital threats

"Small businesses generally have fewer resources available to monitor and combat cyber threats, making them easy targets for expert criminals," Collins said during a hearing, according to Entrepreneur Magazine. 

SMB owners must implement strong cyber security standards to avoid financial losses. Additionally, hackers can easily obtain customer data, which entrepreneurs must go to great lengths to protect. 

The Federal Communications Commission recommends installing a firewall for your internet connection. The program prevents hackers from accessing your server from remote locations. Most operating systems have a firewall that you can use. Alternatively, you can use third-party software that has been optimized for business security. Research your options to find the best security program for your company. Additionally, if you have a work-from-home program, your employees need to have firewalls on their personal devices. Ensure that workers have access to the same applications used in your establishment to keep data safe. 

Small-business marketing news brought to you by 123Print.com, provider of affordable custom business cards, postcards, letterhead and outdoor promotional items.

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Posted: 3/20/2013 10:01:02 AM

Small- and medium-sized businesses are so reliant on technology that small malfunctions hurt day-to-day productivity. According to a survey conducted by the Brother International Corporation, 75 percent of SMB owners stated that computer crashes are more disruptive than absent employees. Additionally, 77 percent of respondents said that technical problems led to missed deadlines or opportunities. Perhaps the most telling statistic is how many SMB owners are willing to sacrifice their personal time to eliminate the issues altogether. Approximately 31 percent of entrepreneurs would trade a week of vacation for no technical malfunctions. 

The survey highlights how dependent SMBs are on technology, and how unprepared some companies are for inevitable issues. Every system is prone to the occasional glitch or malfunction, so it's important for entrepreneurs to have contingency plans. Solutions like a backup server or a cloud service can eliminate some headaches until the primary system is fully functional. 

Cloud storage can be particularly beneficial in the event of network connectivity problems. If your establishment loses internet access, you can send your workers home and they'll be able to access their work files from the cloud. This ensures that productivity isn't adversely affected by technical failures. 

Small-business marketing news brought to you by 123Print.com, provider of affordable custom business cards, postcards, letterhead and outdoor promotional items.

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Posted: 8/20/2012 2:02:23 PM
There are a number of ways people show their mothers how much they care, from regular telephone calls to heart-shaped "Mom" tattoos...
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Posted: 7/31/2012 12:28:22 PM
Small business owners who work out of their homes should have a peaceful, productive space that is separate from day-to-day home life, according to social media news website Mashable. A recent article contained 10 tips to create an effective office space, noting any investment in a room makeover could be returned as home office tax breaks...
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Posted: 7/23/2012 3:03:42 PM
Most small business owners have many day-to-day responsibilities to manage, but they should always make time to focus on employee satisfaction. According to a recent Inc. Magazine article by Paul Spiegelman, CEO of the Beryl Companies, business owners and employers need to put as much energy into keeping a worker as they do hiring and training them...
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Posted: 7/18/2012 3:18:23 PM
You may think you're just relaxing while you watch TV, but what's that in your hand? A Nielson study from October 2011 revealed that 40 percent of tablet and smartphone users paid attention to their devices while watching TV. The reported mobile activity - mostly checking email - was not confined to commercial breaks...
 
   
 
 
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