Despite the influx of digital marketing tools available to small businesses, the use of both digital and classic direct marketing initiatives continue to produce the best results for their investments. Combining both direct and digital efforts, Wells Fargo recently announced the launch of its new marketing campaign to create awareness of the rebranding of Wachovia.

Three years after purchasing Wachovia, Wells Fargo is debuting its multichannel marketing campaign to let consumers know about the name change, the Washington Post reported. The campaign will include print, radio, television, online, outdoor, event marketing and direct mail messages. The campaign not only lets customers know about changes happening at Wells Fargo, but encourages consumers to compare the bank to Capital One. The campaign hopes to build trust with the local community while eliminating the competition.

In addition, Media Post recently reported that the Ritz-Carlton has launched a new advertising campaign as well. The $10 million integrated marketing strategy is comprised of direct mail, email, social media and print banner ads adorned with the company logo and new tagline "Let Us Stay with You."

Allison Sitch, senior corporate director of public relations at Ritz-Carlton, told the news source the campaign aims to show glimpses of the Ritz-Carlton experience to consumers.

"Now, the visuals depict the detail, the little touches of staying at our hotels," Sitch said. "The visuals depict all of the moments that you will carry forward for a lifetime."

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