Intradata Solutions recently won an award for its mailing list solution that includes key executives, publishers, internet retailers and other professionals. The mailing lists can be used for companies looking to launch direct mail campaigns that want a resource of pre-generated leads to work off.

According to Wayne Roberts, president of Reach Marketing, companies from all industries are benefiting from the mailing lists. Intradata uses decades of experience and networking tactics to collect valuable contact information that can be converted into a consumer base through effective marketing campaigns. After direct mail pieces have been sent out, the lists can be used to help track and measure the results of the campaign.

How to properly leverage and benefit from mailing lists and other direct mail solutions will be addressed at the 2012 AppForumDirect Conference. The event will feature keynote speakers from the marketing industry, including Eric Hill from Zodiac Pool Systems, who will discuss generating leads using a multichannel marketing platform that includes direct mail, digital communications and social media.

Hill will share with guests best practices to improve conversion rates and lower costs. He will explain how to reduce production time with content management systems and how to track by channel to justify marketing spending.

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