| Many customers left without a response on social media | By EDWARD CAVANAUGH
Posted: 5/22/2012 4:25:43 PM | | Customers are increasingly using social media channels to reach out to businesses about their products and services; however, many businesses are failing to reply to their customers. According to a recent A.T. Kearney survey, 70 percent of customer complaints on social media are going unanswered... |
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| Marketing professionals even more active on social media | By JEREMY ARMSTRONG
Posted: 5/14/2012 4:18:16 PM | | Advertisers and marketers have realized the potential benefits social media can provide to their careers. According to a recent survey conducted by Heat, 97 percent of those with jobs in promotions have a Facebook account, while 82 percent of Americans not in the industry use Facebook... |
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| The time is now for mobile marketers to strike | By DOUGLAS CHAN
Posted: 5/11/2012 2:48:39 PM | | Marketers are always looking for the next best ways to reach their customers, and there has never been a better time than now to enable a mobile marketing strategy, with recent research from Nielsen finding more than half of cellphone subscribers in the United States own a smartphone... |
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| Make sure email marketing content isn't marked as spam | By ANN SILVERSTEIN
Posted: 5/10/2012 4:35:45 PM | | While email has grown in popularity and is quickly becoming one of the top marketing practices for small businesses, it is important that these efforts aren't sent straight to the spam folder of intended recipients... |
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| Media audits prove to be smart investments for marketers | By EDWARD CAVANAUGH
Posted: 5/8/2012 3:53:42 PM | | While many marketers are looking to improve upon their media investments, recent research from the Media Audit Council demonstrates how more companies are using media audits to ensure they are getting the biggest bang for their buck... |
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| Social media sites really can help bring in my customers | By CARLOS ORTEGA
Posted: 5/3/2012 4:32:11 PM | | According to a recent study conducted by Market Force, 81 percent of consumers in the United States are influenced by their friends' posts on social media, while 78 percent said they can be swayed by the social media posts of vendors... |
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| Content curation gains traction among marketers | By EVELYN BRANDT
Posted: 5/3/2012 4:14:09 PM | | According to recent research from content curation technology solution company Curata, 95 percent of marketers have claimed to use content curation over the past six months, while the remaining 5 percent unknowingly used the marketing tactic by sharing an article, blog post or other content with a prospect or customer. ... |
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| Savvy social media leads to business success | By PAULINE CROSS
Posted: 4/26/2012 4:10:22 PM | | Many businesses want to deploy a social media strategy but are unsure how to get it off the ground. A recent offering from the AIIM group on information professionals, the AIIM Social Media Governance Training Program, is designed to help businesses launch their social media campaigns... |
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| Luxury brands use mobile apps to connect with customers | By J.S. VANDERBERG
Posted: 4/25/2012 3:52:59 PM | | Many consumers are increasingly looking to interact with their favorite luxury brands through the use of mobile applications, according to a recent study conducted by mobile marketing agency Plastic Mobile... |
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