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Postal service offering classes for marketers, small business owners

By J.S. VANDERBERG
Posted: 1/30/2012 9:58:58 AM

The United States Postal Service recently announced it will host Grow Your Business Day, designed to help small and medium-sized businesses create affordable direct mail pieces for integrated marketing campaigns.

The event will feature discussions on how to leverage online tools and USPS products to create customized, measurable marketing campaigns with direct mail pieces. Experts in direct mail campaigns will help participants throughout the workshop, offering advice and demonstrating best practices, the Albany, Oregon, Democrat Herald reported.

For example, Haven Holidays recently launched the second edition of its vacation brochure, featuring special discounts, new itineraries and additional activities travelers can participate in while on their trip. The brochure was mailed out to existing customers, and can be used at trade shows and other events. It uses engaging graphics to draw in the reader and provides valuable content to inform the recipient of the company's offerings. The brochure also has links in it, guiding readers to the company website for further information, Wales Online reported.

Marketing news provided by 123Print.com - providers of full-color, high quality business cards, postcards, letterhead and a variety of other high quality custom marketing products at low prices.

By EDWARD CAVANAUGH
Posted: 5/22/2012 4:25:43 PM

Customers are increasingly using social media channels to reach out to businesses about their products and services; however, many businesses are failing to reply to their customers. According to a recent A.T. Kearney survey, 70 percent of customer complaints on social media are going unanswered...

Find the best time to tweet and post on Facebook

By J.S. VANDERBERG
Posted: 5/17/2012 4:00:58 PM

When using social networking sites, businesses need to take into account when potential customers are checking their feeds...

Marketing professionals even more active on social media

By JEREMY ARMSTRONG
Posted: 5/14/2012 4:18:16 PM

Advertisers and marketers have realized the potential benefits social media can provide to their careers. According to a recent survey conducted by Heat, 97 percent of those with jobs in promotions have a Facebook account, while 82 percent of Americans not in the industry use Facebook...

The time is now for mobile marketers to strike

By DOUGLAS CHAN
Posted: 5/11/2012 2:48:39 PM

Marketers are always looking for the next best ways to reach their customers, and there has never been a better time than now to enable a mobile marketing strategy, with recent research from Nielsen finding more than half of cellphone subscribers in the United States own a smartphone...

Make sure email marketing content isn't marked as spam

By ANN SILVERSTEIN
Posted: 5/10/2012 4:35:45 PM

While email has grown in popularity and is quickly becoming one of the top marketing practices for small businesses, it is important that these efforts aren't sent straight to the spam folder of intended recipients...

Media audits prove to be smart investments for marketers

By EDWARD CAVANAUGH
Posted: 5/8/2012 3:53:42 PM

While many marketers are looking to improve upon their media investments, recent research from the Media Audit Council demonstrates how more companies are using media audits to ensure they are getting the biggest bang for their buck...

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