A new line of postcard direct mail pieces from Four Color Magnets are producing high returns on investment for many companies, because the postcards have a magnet on the back so customers can continue to use them. Sending postcard magnets to customers is an easily measured marketing tactic that prevents consumers from simply throwing away a marketing material, instead keeping them on their refrigerator for a long time.

A recent survey found direct mail campaigns increased sales by almost 11 percent, proving traditional marketing remains one of the most efficient and effective forms of advertising. These magnet postcards not only engage the consumer initially, but keep the company name or information front and center in the homes of the recipients.

Direct mail pieces are also easily customized based on purchasing history, seasonal promotions or holiday specials. For example, Proflowers.com sent out direct mail pieces for Valentine's Day with a promo code attached offering customers an extra 20 percent off their next purchase. The direct mail campaign increased the company's consumer base as well as raised awareness about the new technological updates the flower store has made in the past year to improve efficiency and productivity.

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