A recent study from Research Now discovered 55 percent of small and medium-sized businesses have recovered from the economic recession or plan to be fully recovered in the next six months, and they plan to start expanding as soon as possible.

The study showed 31 percent of SMBs plant to hire additional staff in the next year, 15 percent expect to add temporary help to their operations, and 37 percent hope to expand their products and services available to consumers. In terms of marketing, 67 percent plan to create or improve their web presence, 57 percent expect to launch social marketing campaigns and 54 percent will increase their spending on direct mail pieces.

For companies looking to expand their direct mail campaigns, it is important to track, measure and analyze all data created from the efforts. Collected data from direct mail, social media and digital communications can be used to identify the most successful marketing strategies, areas of weakness and how best to develop new campaigns in the future. The best way to leverage this data is by implementing a coherent integration strategy into the marketing practice, Andrea Fishman, vice president of global strategy at BGT Partner, said in a piece for ClickZ.

Marketing news provided by 123Print.com - providers of full-color, high quality business cards, postcards, letterhead and a variety of other high quality custom marketing products at low prices.