A post on the U.S. Small Business Administration's website said if small businesses don't get visibility on the internet, they risk losing money to competitors. Anita Campbell, editor in chief of Small Business Trends, recently wrote in a blog post that search engine optimization could be a way to quickly improve a business' online presence.

Certain needs businesses have to increase their SEO marketing is good content, one home domain name, keywords to enter in and draw searches, links going to many different pages on the website and always more education on how to improve a page's SEO.

The post said "black hat" tactics, such as putting one key phrase on a page over and over again, will get a business on some search engines' black list. If the search engines see this, they will hinder instead of helping a business's visibility.

"The best thing to do is to read up on what's legitimate, and what's not," Campbell writes.

A study by HubSpot said small businesses that keep pushing new content onto their website by blogging get 55 percent more website visitors. A follow-up study shows that businesses that have published five or more blog articles draw 6.9 times more natural search traffic and 1.12 times more referral traffic, making it imperative for a business's online presence.

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