| Many customers left without a response on social media | By EDWARD CAVANAUGH
Posted: 5/22/2012 4:25:43 PM | | Customers are increasingly using social media channels to reach out to businesses about their products and services; however, many businesses are failing to reply to their customers. According to a recent A.T. Kearney survey, 70 percent of customer complaints on social media are going unanswered... |
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| Avoid these common gaffes made by employers | By EVELYN BRANDT
Posted: 5/18/2012 3:38:07 PM | | Many small business owners can become enamored with a potential employee and may bring him or her into the fold without doing enough research to determine whether the person will be a right fit for the company. ... |
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| Many entrepreneurs challenged by customer payments | By J.S. VANDERBERG
Posted: 5/15/2012 4:20:58 PM | | According to a recent survey from the Kauffman Foundation, customer payments are becoming an issue of larger concern for new businesses, considering 24 percent said their largest challenge was having customers pay late or not pay at all... |
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| Marketing professionals even more active on social media | By JEREMY ARMSTRONG
Posted: 5/14/2012 4:18:16 PM | | Advertisers and marketers have realized the potential benefits social media can provide to their careers. According to a recent survey conducted by Heat, 97 percent of those with jobs in promotions have a Facebook account, while 82 percent of Americans not in the industry use Facebook... |
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| The time is now for mobile marketers to strike | By DOUGLAS CHAN
Posted: 5/11/2012 2:48:39 PM | | Marketers are always looking for the next best ways to reach their customers, and there has never been a better time than now to enable a mobile marketing strategy, with recent research from Nielsen finding more than half of cellphone subscribers in the United States own a smartphone... |
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| Make sure email marketing content isn't marked as spam | By ANN SILVERSTEIN
Posted: 5/10/2012 4:35:45 PM | | While email has grown in popularity and is quickly becoming one of the top marketing practices for small businesses, it is important that these efforts aren't sent straight to the spam folder of intended recipients... |
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