| Experian offers SMBs tools to find prospects | By CARLOS ORTEGA
Posted: 5/26/2011 8:43:14 AM | | For many small businesses, finding leads that turn into new customers is often the most difficult and time-consuming aspect of running their company. With that in mind, companies have emerged to help SMBs find customers who are much like the ones they already have, and therefore more likely to be looking for their service... |
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| Unemployment may be attributable to education in Golden State | By SONIA PARKER
Posted: 5/25/2011 3:36:53 PM |  The state of California - long heralded as a haven for the tech, innovation and entrepreneurship sectors - has been facing a number of challenges that began mounting before the recession swooped in and devastated that state's housing and job markets... |
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| A few tips on solo marketing | By JEREMY ARMSTRONG
Posted: 5/24/2011 3:31:19 PM | | Recent trends in startup activity have suggested a gradual shift toward solo entrepreneurship. As the recession forced layoffs across the country, many out-of-work professionals turned to starting a business as a means of returning to work... |
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| ISM: Economy to grow through this year | By SONIA PARKER
Posted: 5/18/2011 3:37:50 PM |  The same week as the National Association for Business Economics revised its 2011 growth projections for U.S. gross domestic product, the Institute for Supply Management reported that general economic growth will continue through this year... |
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| State of Lending Fund awakens credit questions | By JEREMY ARMSTRONG
Posted: 5/17/2011 3:58:17 PM | | The state of the credit market and its effect on small businesses has been somewhat controversial, with last fall's Small Business Lending Fund acting as something of a symbol of the ongoing debate... |
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| Reaching the right audience with the right channel | By SONIA PARKER
Posted: 5/16/2011 12:29:54 PM |  In today's economy - an increasingly complex marketplace rife with innovation, instantaneous communication and growing consumer power - it is essential that businesses of all types adopt integrated marketing strategies... |
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| Google and traditional media | By PAULINE CROSS
Posted: 5/12/2011 12:44:24 PM | | As one of the preeminent technology and innovation firms in the world, it is somewhat surprising that Google has frequently promoted traditional media such as newspaper and other print channels as an important aspect of the media landscape... |
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| Marketing: Straight to the heart | By J.S. VANDERBERG
Posted: 5/12/2011 12:40:56 PM | | A recent survey from FedEx Office found 55 percent of small businesses plan to increase their marketing budgets this year - a figure that is up from 42 percent last year and suggestive of an overall improving economy, at least for small businesses... |
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