The U.S. Postal Service recently revised its first-class postal rates, encouraging small businesses to invest in direct mail campaigns as part of their multichannel marketing efforts. Now, companies can send direct mail, first-class, 2-ounce letters for the rate of a 1-ounce letter.

The offer is specifically designed for high-volume commercial mailers using first-class presorted automation. The goal of the initiative is to help marketers launch targeted direct mail campaigns at a more affordable price. Along with the reduced price, the promotion is also available to companies looking to send out bills, invoices and statements, along with marketing postcards, brochures and flyers, Multichannel News reported.

Once marketers have planned out the direct mail component of their campaign, they focus on their online advertising campaigns. The Phoenix Business Journal reported online marketing should be treated differently than traditional marketing. Marketers should focus on short-term lead generation and raising brand awareness, rather than increasing sales immediately. The online component should be supported by direct mail and print advertisements.

Marketing news provided by 123Print.com - providers of full-color, high quality business cards, postcards, letterhead and a variety of other high quality custom marketing products at low prices.