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How to manage social media in the workplace
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Posted: 6/18/2012 4:44:54 PM

Whether companies are using websites like Twitter and Facebook to connect with customers or employers are searching for information about potential hires, it is safe to say social media has become a huge part of the business world. A recent article for Fox Business outlined how managers should deal with social media use in the workforce.

Many small business managers only connect with their employees and potential clients on the professional social network LinkedIn, while others opt to keep their personal and professional lives separate by creating policies that restrict their workforce from connecting with them on any social platform.

According to the news source, some small business owners will use social media as a way to share positive experiences and happenings within their company, but withhold the trivial information that does not cater to bringing in new business.

“I want to fuel social interaction, but I am strategic about how I use my social media,”  Christopher Gravagna, co-founder of the celebrity wine of the month club Wine by Wives, told the news source. “Let’s just say I don’t use Twitter or Facebook to tell people when I am going to the bathroom, or post pictures of my friends and I misbehaving.”

Small business marketing news brought to you by 123Print.com, provider of affordable custom business cards, postcards, letterhead and outdoor promotional items.

 
   
 
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Posted: 3/22/2013 10:17:12 AM

Cyber security is a growing concern among small- and medium-sized business owners. Representative Chris Collins, chairman of the House's Subcommittee on Health and Technology, believes that SMBs are not adequately prepared for digital threats

"Small businesses generally have fewer resources available to monitor and combat cyber threats, making them easy targets for expert criminals," Collins said during a hearing, according to Entrepreneur Magazine. 

SMB owners must implement strong cyber security standards to avoid financial losses. Additionally, hackers can easily obtain customer data, which entrepreneurs must go to great lengths to protect. 

The Federal Communications Commission recommends installing a firewall for your internet connection. The program prevents hackers from accessing your server from remote locations. Most operating systems have a firewall that you can use. Alternatively, you can use third-party software that has been optimized for business security. Research your options to find the best security program for your company. Additionally, if you have a work-from-home program, your employees need to have firewalls on their personal devices. Ensure that workers have access to the same applications used in your establishment to keep data safe. 

Small-business marketing news brought to you by 123Print.com, provider of affordable custom business cards, postcards, letterhead and outdoor promotional items.

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Posted: 3/20/2013 10:01:02 AM

Small- and medium-sized businesses are so reliant on technology that small malfunctions hurt day-to-day productivity. According to a survey conducted by the Brother International Corporation, 75 percent of SMB owners stated that computer crashes are more disruptive than absent employees. Additionally, 77 percent of respondents said that technical problems led to missed deadlines or opportunities. Perhaps the most telling statistic is how many SMB owners are willing to sacrifice their personal time to eliminate the issues altogether. Approximately 31 percent of entrepreneurs would trade a week of vacation for no technical malfunctions. 

The survey highlights how dependent SMBs are on technology, and how unprepared some companies are for inevitable issues. Every system is prone to the occasional glitch or malfunction, so it's important for entrepreneurs to have contingency plans. Solutions like a backup server or a cloud service can eliminate some headaches until the primary system is fully functional. 

Cloud storage can be particularly beneficial in the event of network connectivity problems. If your establishment loses internet access, you can send your workers home and they'll be able to access their work files from the cloud. This ensures that productivity isn't adversely affected by technical failures. 

Small-business marketing news brought to you by 123Print.com, provider of affordable custom business cards, postcards, letterhead and outdoor promotional items.

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Posted: 8/20/2012 2:02:23 PM
There are a number of ways people show their mothers how much they care, from regular telephone calls to heart-shaped "Mom" tattoos...
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Posted: 7/31/2012 12:28:22 PM
Small business owners who work out of their homes should have a peaceful, productive space that is separate from day-to-day home life, according to social media news website Mashable. A recent article contained 10 tips to create an effective office space, noting any investment in a room makeover could be returned as home office tax breaks...
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Posted: 7/23/2012 3:03:42 PM
Most small business owners have many day-to-day responsibilities to manage, but they should always make time to focus on employee satisfaction. According to a recent Inc. Magazine article by Paul Spiegelman, CEO of the Beryl Companies, business owners and employers need to put as much energy into keeping a worker as they do hiring and training them...
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Posted: 7/20/2012 2:10:07 PM
Whether you happily spend free time at the library or brainstorming the future of your small business, the Street recently released their list of "Three great summer reads with an entrepreneurial twist," giving business owners a taste of both worlds - and a chance to better their business by the end of the summer...
 
   
 
 
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