Melissa Data Corp. recently launched a corporate initiative to evolve its data quality and address management solutions to support long-term growth and global contact acquisition for large companies.

Melissa's data quality division will include updated developer tools and plug-ins to help companies manage their contact lists for direct mail campaigns on a global scale. The mailer software division will focus on direct marketing efforts using mailing lists, sales leads, change of address processing and data appending services. The upgraded solutions will make direct mail campaigns more easily tracked, measured and analyzed to improve future campaigns and report return on investment.

Curranspacards.com, a spa and salon marketing firm, is also offering clients new features to enhance print marketing efforts. The company recently launched signature discount cards for customers looking to reach out to new customers in their local communities. Using the printed cards, salons and spas can create customized discount promotions for targeted consumers and mail them out to residents nearby.

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