A recent inquiry to Fox Business News may lead small business owners to consider accepting a full range of credit card payments from customers. Tim Peter, a consultant in Long Valley, New Jersey, told Fox News that small businesses that offer more payment options have an easier time making sales than if they restrict certain payment methods. Turning away a customer because the business doesn't process a certain form of payment could prevent them from coming back, Peter added.
New credit card fee waivers for businesses may make the decision to accept multiple carriers even easier. The new credit card law, put into effect on January 27, now provides businesses the option to pass the fees and surcharges back to customers using their credit cards as payment, stated Gaebler.com. Companies that opt to save money by passing along surcharges must display a sign so customers will expect to see an added expense to their purchase.
This is a good option for business owners to save money, but the effect on business could also turn customers away. It may be a better idea to pay the charges as a business expense and accept all forms of credit card payments so the organization doesn't reduce its clientele.
Small-business marketing news brought to you by 123Print.com, provider of affordable custom business cards, postcards, letterhead and outdoor promotional items.