Hawkeye recently compiled a marketing trend report that offers tips for marketers looking to connect print, direct mail, digital and social media campaigns into an integrated effort.

Using the latest trends, marketers can use the report to learn how to create a more authentic brand, collect valuable content for marketing pieces and learn how to leverage social media to increase sales.

"Marketers have seen so much change and new opportunities to engage customers via digital, social and mobile channels that it's overwhelming," said John Tedstrom, managing director of insight and strategy at Hawkeye. "Our report highlights trends and shows that even with all the new technology, it's still the human factor that is often most important."

One trend on the rise is the use of analytics to measure success of campaigns. SmartZip Analytics offers marketers predictive solutions to help analyze customer data to better enhance future marketing campaigns. The company's services were recently used by ERA Matilla Realty firm in California, which increased commissions by 50 percent.

Marketing news provided by 123Print.com - providers of full-color, high quality business cards, postcards, letterhead and a variety of other high quality custom marketing products at low prices.